Best Apple deals: July 2023

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

If you are wondering if Apple has sales, prepare to be disappointed. Apple rarely discounts its own products–even during its annual Black Friday shopping event, it traditionally elects to give out gift vouchers rather than reducing prices. It also offers year-round discounts to students, including a Back To School event where students can get up to $150 in gift cards. There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

But if you want a new Apple device right now, other stores often offer up Apple discounts worth grabbing. In this article, you’ll find real-time pricing at all major retailers for Apple’s current lineup, and we’ve also highlighted some of the top discounts each week. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Best AirPods deals

U.S.

U.K.

(See our dedicated round-up of the best AirPods deals)

Best prices on AirPods (3rd gen, 2021, MagSafe) today

Best prices on AirPods Pro (2nd gen, 2022) today

Best iPhone and accessory deals

Specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins, which we’re tracking in a separate article. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website.

In the U.K., it is possible to find discounts on iPhone handsets, which you can buy unlocked.

• Argos, iPhone 14 Pro Max: £1,139 (£60 off)
• Amazon, iPhone 14 Pro: £1,039 (£60 off)
• Amazon, iPhone 14 Plus: £864.21 (£84.79 off)
• John Lewis, iPhone 14: £794 (£55 off, plus two-year warranty)
• John Lewis, iPhone 13: £699 (£50 off, plus two-year warranty)
• Amazon, iPhone 13 mini (128GB): £599 (£50 off)
• Laptops Direct, iPhone SE: £449 (£20)
• Currys, iPhone 12: £599 (£50 off)

(See our dedicated round-up of the best iPhone deals)

U.K. readers can browse contract deals using the tool embedded below. Click ‘Choose Smartphone’ to register which model you’re interested in.

Best iPhone 14 prices today

Best iPhone 14 Plus prices today

Best iPhone 14 Pro prices today

Best iPhone 14 Pro Max prices today

Best iPhone 13 prices today

Best iPhone SE prices today

Best iPad deals

U.S.

• Amazon: 2022, 12.9in iPad Pro, M2, 128GB, Wi-Fi, $1,049 ($50 off).
• Amazon, 10th gen iPad, 64GB, WiFi, $419 ($30 off).
• Amazon, 2021 iPad mini, 64GB, Wi-Fi: $469 ($30 off)
• Amazon, 2022 iPad Air, 64GB, Wi-Fi: $559 ($40 off)
• Amazon, 2021 9th-gen iPad, 64GB, WiFi: $249 ($70 off after automatic discount at checkout)

U.K.

• Amazon: 11in iPad Pro, M2, 1TB, Cellular for £1,599 (£100 off)
• Amazon: 12.9in iPad Pro, M2, 1TB, Wi-Fi for £1,962.72 (£86.28 off)
• Amazon: 12.9in iPad Pro, M2, 2TB, Cellular for £2,299 (£100 off)
• Amazon, 2021 iPad mini, 64GB, Cellular: £649.99 (£100 off new price).
• Amazon, 2021 iPad mini, 258GB, Cellular: £828.31 (£100 off new price).
• Laptops Direct, 10.9in 10th gen iPad 256GB WiFi, £659.97 (£20 off). Amazon has the same deal.
• Amazon, 2022 iPad Air, 64GB, WiFi: £629 (£40 off new Apple price)

(See our dedicated round-up of the best iPad deals)

Best 2022 iPad (10th-gen) prices today

Also, check out our dedicated article rounding up the best iPad 10.9-inch deals.

Best 2021 iPad (9th-gen) prices today

Also, check out our dedicated article rounding up the best iPad 10.2-inch deals.

Best iPad Air prices today

See our article rounding up the best iPad Air deals.

Best 2022 11-inch iPad Pro prices today

We also have a dedicated roundup of the best deals on an 11-inch iPad Pro.

Best 2022 12.9-inch iPad Pro prices today

We also have a dedicated roundup of the best deals on a 12.9-inch iPad Pro.

Best iPad mini prices today

We’ve got a separate article rounding up the best iPad mini deals.

Best Apple Watch deals

U.S.

U.K.

(See our dedicated round-up of the best Apple Watch deals)

Best Apple Watch Series 8 prices today

Best Apple Watch Ultra prices today

Best Apple Watch SE 2022 prices today

Best MacBook deals

U.S.

• Amazon: 15-inch M2 MacBook Air, 256GB: $1,199 ($100 off)
• Amazon: M1 MacBook Air, 256GB: $869 ($130 off)
• Amazon, 13-inch MacBook Pro, 256GB: $1,099 ($200 off)
• Amazon: 14-inch, 10/16-core M2 Pro MacBook Pro, 512GB: $1,899 ($100 off)
• Amazon: 16-inch 12/19-core M2 Pro MacBook Pro, 1TB: $2,499 ($200 off)

U.K.

• Currys, M2 MacBook Air 256GB: £1,199 (£130 off) also at Amazon for £1,199.99
• Amazon, M2 MacBook Air 512GB: £1,399 (£150 off)
• Amazon: 14-inch, 10/16-core M2 Pro MacBook Pro,512GB: £1,979.97 (£165 off)
• Amazon: 14-inch 12/19-core M2 Pro MacBook Pro, 1TB: £2,489.98 (£209.02 off)
• Amazon: 14-inch 12/30-core M2 Max MacBook Pro, 1TB: £3,079.97 (£269.03 off)
• Amazon: 16-inch 12/19-core M2 Pro MacBook Pro, 512GB: £2,249.97 (£449.03 off)
• Amazon: 16-inch 12/19-core M2 Pro MacBook Pro, 1TB: £2,499.97 (£399.03 off)
• Amazon: 16-inch 12/38-core M2 Max MacBook Pro, 1TB: £3,459.97 (£289 off)
• Currys: M2 13-inch MacBook Pro 256GB: £1,225 (£124 off).
• Currys: M2 13-inch MacBook Pro 512GB: £1,399 (£100 off).

(See our dedicated round-up of the best MacBook deals)

Best 13-inch MacBook Pro prices today

For more MacBook Pro deals check out our round-up of the best MacBook Pro deals.

Best 14-inch MacBook Pro prices today

Best 16-inch MacBook Pro prices today

Best MacBook Air prices today

For more MacBook Air deals check out our round-up of the best MacBook Air deals.

Best M2 MacBook Air prices today

Best M1 MacBook Air prices today

Best Mac desktop deals

U.S.

U.K.

• Amazon, 24-inch M1 iMac, 7-core GPU, 256GB: £1,239.97 (£159 off the new price of £1,399–note Apple used to sell this model for £1,249).
• Amazon, 24-inch M1 iMac, 8-core GPU, 256GB: £1,349.98 (£249 off the new price of £1,599–note Apple used to sell this model for £1,449).
• Amazon, 24-inch M1 iMac, 8-core GPU, 512GB SSD: £1,519 (£280 off the new price of £1,799–note Apple used to sell this model for £1,649).
• Amazon: M2 Pro Mac mini, 10/16-core, 512GB: £1,316.25 (£82.75 off)
• Amazon: M2 Mac mini, 8/10-core, 256GB: £579 (£70 off)
• Amazon: M2 Mac mini, 8/10-core, 512GB: £776 (£73 off)
• AO.com, Mac Studio M1 Max (10-core CPU, 24-core GPU, 32GB unified memory, 512GB SSD): £1,892 (£107 off). Currys and KRCS has it for £1,899.
• KCRS, Mac Studio M1 Ultra (20-core CPU, 48-core GPU, 64GB unified memory, 1TB SSD): £3,799.05 (£199.95 off).

Best prices on Mac Studio today

For more Mac Studio deals on all models check out our round-up of the best Mac Studio deals.

Best prices on Mac mini today

For more Mac mini deals on both models check out our round-up of the best Mac mini deals.

Best prices on 24-inch iMac today

See our dedicated round-up of the best iMac deals.

Best Apple TV deals

U.S.

U.K.

See our dedicated round-up of the best Apple TV deals

Best Apple TV 4K prices today